LUCY is the AI copywriter for online stores. Paste a product link and get copy that sounds like your brand, ready to publish on every channel.
Click a product or a tab to see sample outputs. LUCY writes fresh copy for your own products.
Copy that's ready to paste into
Stop juggling freelancers, templates and blank pages. LUCY handles the writing, from the first product page to the hundredth ad.
Basic and up
Primary text, headlines and opening hooks for Meta, TikTok and Google, in as many angles as you want to test.
Every plan
Show LUCY a few pages you like and she learns how your brand talks. Every page, ad and email after that sounds the same.
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Learned from 3 pages on yourstore.com
Premium and up
Upload a CSV of up to 500 products. LUCY rewrites every one and hands you back a file ready to import.
5 to 30+ languages
Copy rewritten for each market, so it reads like it was written there. No translators, no awkward word-for-word.
Plus and up
Welcome series, abandoned cart, launches and sales. Subject lines, preview text and body copy, written in seconds.
Writing it yourself costs your time. Hiring it out costs money every single time. LUCY costs once.
| LUCY | Writing it yourself | Hiring a freelancer | |
|---|---|---|---|
| Time per product page | Under a minute | 1 to 3 hours | Days of back and forth |
| What you pay | Once, from $49 | Your evenings and weekends | Every page, every time |
| Brand voice | Saved and consistent | Depends on the day | Changes with the writer |
| Ads, emails and scripts | Included | A different skill each | Usually priced separately |
| Languages | Up to 30+ | Usually one | Extra cost per language |
| Available | Any time, instantly | When you find the time | Office hours |
Typical comparisons. Your own time and costs will vary.
A product URL, a supplier page, or a few rough notes about what you sell.
Choose your brand voice and what you need: a product page, ads, emails or all of them.
Edit anything you like, then paste it into your store, ad manager or email tool.
No subscription, nothing renews. Every plan includes writing credits that refresh each month, for life.
For your first store
$49one-time payment
When you start running ads
$69one-time payment
Every channel, up to three stores
$99one-time payment
For big catalogues
$159one-time payment
For small teams
$219one-time payment
Everything, without limits
$259one-time payment
Prices in USD. One credit is one piece of copy: a product page, a set of ads, an email or a translation. Compare every plan
| Starter | Basic | Plus | Premium | Elite | Ultimate | |
|---|---|---|---|---|---|---|
| Usage | ||||||
| Writing credits a month | 150 | 400 | 1,000 | 2,500 | 5,000 | Unlimited |
| Stores | 1 | 1 | 3 | 5 | 10 | Unlimited |
| Team seats | 1 | 1 | 1 | 1 | 3 | 10 |
| Brand voices | 1 | 1 | 3 | Unlimited | Unlimited | Unlimited |
| Languages | 5 | 15 | 30+ | 30+ | 30+ | 30+ |
| Writing | ||||||
| Product pages, bullets and FAQs | Included | Included | Included | Included | Included | Included |
| SEO meta and alt text | Included | Included | Included | Included | Included | Included |
| Ad copy and hooks | Not included | Included | Included | Included | Included | Included |
| Email and SMS flows | Not included | Not included | Included | Included | Included | Included |
| TikTok scripts and landing sections | Not included | Not included | Included | Included | Included | Included |
| Bigger jobs | ||||||
| Bulk mode, up to 500 products per CSV | Not included | Not included | Not included | Included | Included | Included |
| Competitor page analysis | Not included | Not included | Not included | Included | Included | Included |
| Image studio, images a month | Not included | Not included | Not included | Not included | 300 | 1,000 |
| Custom templates | Not included | Not included | Not included | Not included | Included | Included |
| Support | ||||||
| Support | Priority email | Priority chat | Priority chat | |||
| 1:1 onboarding call | Not included | Not included | Not included | Not included | Not included | Included |
| Early access to new features | Not included | Not included | Not included | Not included | Not included | Included |
Can't find what you need? Our team replies within one business day.
support@lucy.appYes. You pay once and keep your plan for life. There's no subscription and nothing renews. Your writing credits refresh every month.
Right after checkout you'll get an email with your login. Sign in, add your store and start writing.
One piece of copy: a full product page, a set of ad variations, one email, or one translated page.
LUCY writes copy you can paste anywhere: Shopify, WooCommerce, Etsy, Amazon, Meta Ads Manager, TikTok Ads, Klaviyo and more. Bulk mode gives you a CSV to import a whole catalogue.
LUCY learns from pages you already like and writes in that voice. You can edit anything before you publish, and save the voice for next time.
Yes. Email us and we'll move you to a higher plan. You only pay the difference.
[Add your refund policy here.]
Hand the writing to LUCY and spend your time on the parts of the business only you can do.
One-time payment. Lifetime access. Plans from $49.